


Initially, marketers had to figure out how to reach potential customers organically and without spending money on ads.

In the meantime, Google had a tough pill to swallow with Google Plus eventually turning out to be a flop.Īll those channels have provided marketers with new ways to reach their target audiences. While not as popular, Pinterest has also found its niche and become a well-established social media outlet. Facebook and Instagram have been out there even longer. Instagram and Snapchat have been in the game for nearly a decade now. Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Copy link to clipboard Link copied to clipboard
